the future depends on innovation
Quantifiable answers to the biggest questions of our time.
The rapid evolution of digital media technology has created unprecedented challenges for democracy and human rights. Traditional approaches to media and information dissemination are now obsolete. But through radical reexamination of strategy, online behavior & algorithmic logic RNW Media innovations are forging new paradigms in digital social impact.
innovation principles
Sociology
Our innovations are rooted in the understanding that traction shapes society. Change happens when new ideas – good or bad – grow and flow at scale through populations.
Consensus
Our innovations aim to grow mainstream consensus around the shared values of democratic participation and human rights that bind society together.
Psychology
Our innovations are underpinned by data on observable human behavior and motivation.
Technology
Our innovations are rooted in algorithmic logic, enabling us to exploit the tech where it works for social impact, while effectively mitigating its harmful side effects.
Data
Our innovations are rooted in quantifiable metrics, so we can demonstrate the concrete impact our solutions are creating.
Digital strategy to reverse polarization.
Rethink targeting to massively boost your social impact, grow your audience and help reverse polarization.
How to run content strategy experiments to boost traction.
Digital media impact is about experimenting to discover how your content connects with the people you need to move.
Data led strategy for independent media viability & social impact
Learn how independent media creators can grow audience loyalty to create impact and generate sustainable revenue.
How audience first strategy can maximize social impact.
Create content that connects with the people you need to reach, and widen your impact to drive lasting social change.
How to create impact on digital misogyny.
Using influencers to outperform the traction of harmful ideas with vulnerable audiences.